You can do this by simply sharing helpful blog posts in your status update Driving traffic – Besides generating leads, LinkedIn can also be useful for driving traffic to your company blog.To market yourself and your business, you could send a message with your connection request You can target connections based on their industry, location, title and even the firm they work for. It allows you to send a connection request to almost anyone on the network. Lead generation – LinkedIn is a useful tool for generating high-quality leads for your business.When people trust you, they are more likely to be interested in your products or services You can do this by providing high-quality content and answering questions in LinkedIn communities. Thought leadership – LinkedIn allows you to establish yourself as a thought leader in your industry.Here are some of the reasons why LinkedIn is the ideal platform for B2B marketing: In Q3 of 2020, content shared on LinkedIn went up by 50% – LinkedIn Since 2020, LinkedIn live streams have gone up by 158% – LinkedIn LinkedIn was voted the most trusted network in 2020 – Business Insider B2B marketing should be differentiated from B2C marketing which primarily focuses on customers. This could be security solutions, software-as-a-service (SaaS) subscriptions, office supplies, accessories, tools and more.
As the name suggests, B2B marketing is about marketing of services or products to other organizations and businesses. With over 722 million members, LinkedIn has established its dominance as the number one social media site for business-to-business (B2B) marketing. 9 LinkedIn B2B Marketing: Inhouse vs Outsourcing
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